How the cofounders of baby-food company Yumi raised $8 million - Business Insider

— many of which are household names like Allbirds, Warby Parker, Harry's, Sweetgreen, SoulCycle, Uber, and Casper — several were founders of billion-dollar businesses.When Sutherland had her first child, she went down what she described as "a long rabbit hole of research" and was stunned to learn about the critical importance of the first 1,000 days of a baby's life for nutrition and development.

Before their financing round, Sutherland and Rusli made a short list of brands and founders that they deeply admired, and then leaned on their existing network of advisors and investors for connections. She suggested any business owner looking to raise funding ask for investor introductions in a way that's mindful of a contact's time.

Sutherland shared that in one of their early conversations with Nicolas Jammet of Sweetgreen, she and Rusli spent considerable time talking about brand building and how Yumi's chef series — which is a partnership series that Yumi does with the country's top chefs — was inspired by Sweetgreen's original chef series.

"Many of our investors were blown away by how we were driving so much of the business and customer experience through smart applications of data," Sutherland said.

United States United States Latest News, United States United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Plaid's CEO discusses building controls around customer data. - Business InsiderPlaid's CEO weighs in on the debate over customer data and tells us why the buzzy startup wants to make it easier for people to turn fintechs' access to info on and off
Source: BusinessInsider - 🏆 729. / 51 Read more »

New Google service mails you 10 of your photos every month for $8 - Business InsiderFor $8 a month, a new Google service will automatically choose 10 of your photos and mail you hard copies Lol. Now they are telling you you cant even pick your own favorite pictures. Pay someone to do it for you. Hrm.... can‘t wait to get text screenshots and pictures of hw mailed to me
Source: BusinessInsider - 🏆 729. / 51 Read more »

Payments infrastructure software Finix raises $35 million from Sequoia - Business InsiderFinix enables companies to build their own payments systems in-house, and is backed by investors including Bain Capital Ventures and Visa. Bitcoin ominiks Impressive.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Deliverr used this pitch deck to raise $40 million to challenge Amazon - Business InsiderThe 25-year-old founder of startup Deliverr used this pitch deck to raise $40 million to challenge Amazon by helping online retailers offer free shipping
Source: BusinessInsider - 🏆 729. / 51 Read more »

Business Insider is seeking nominations for 2020 Logistics Disruptors - Business InsiderBusiness Insider is publishing its inaugural Logistics Disruptors list. And we want to hear from you.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Super Bowl LIV highlights NFL's pay-TV power - Business Insider - Business InsiderSuper Bowl ad prices hit new heights this year, and along with the more expensive ads, viewership rebounded to 102 million across all platforms.
Source: BusinessInsider - 🏆 729. / 51 Read more »