ClimaCell wants to sell weather more accurate than government data - Business Insider

This story requires our BI Prime membership. To read the full article,ClimaCell, an Israeli weather startup, inked a deal with Uber this week on its quest to sell hyper-local weather forecasts that are better than official government data.

The company now counts ride-hailing companies, airlines, scooter operators, sports stadiums, and more among its clients. But it's far from instantaneous. To gain valuable minutes before a downpour — or know the last chance they'll have to board passengers and get a plane in the air — companies from ride-hailing giants like Uber, airlines, construction companies, sports stadiums, scooter operators, and more have turned to ClimaCell, which sells them hyper-local weather forecasts down to the minute and city block to better plan schedules, allocate resources, or any other number of tactics to cope with storms.

To make that happen, ClimaCell combines official government data sources from agencies like the National Weather Service and augments them with proprietary data collected from any number of internet-connected devices like cars. That's when "the real magic happens," Elkabetz says.

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