Marketing leaders at Netflix, rivals: power player execs in streaming - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 26 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 14%
  • Publisher: 51%

United States News News

United States United States Latest News,United States United States Headlines

Meet the 11 power-player marketing execs who will battle it out in the next phase of the streaming wars

Netflix spent $12.4 billion on marketing in 2020, up from $10 billion in 2018.Amazon Prime Video has been in turnaround mode since former NBC executive Jennifer Salke was brought on to run the studios division in February 2018.

Marine is a VP of Prime Video and oversees marketing for the platform globally while Donkin heads up marketing in the US. Prime Video's first big international release in 2016 snagged the team behind the BBC's "Top Gear" for a global car series called "The Grand Tour." And, last year, Marine oversaw Amazon's big push for the miniseries "Good Omens," a fantasy it coproduced with BBC Studios that was based on a Neil Gaiman and Terry Pratchett novel.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in US
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

United States United States Latest News, United States United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Stock market picks, investing strategy from fund manager Chris Mack - Business InsiderChris Mack's fund has crushed its competition for 15 years. He shares 3 little-known stocks driving his market-beating record, and tells us why he just dumped Amazon.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Netflix is investing in kids content - Business Insider - Business InsiderGreater investment in kids content from Netflix could cause even more young viewers to migrate away from ad-supported environments Does that mean NetflixFilm will cut back on all the pro-pot exposure in the rest of their programming? Every other show someone is toking up or worse, pretending its harmless. It's out of control. 👎 I think this is a necessary strategy to beat Disney+. Let's be honest, no one but kids is really using Disney+, and if Netflix wants to keep parents using their platform they need to make content kids wanna watch and can watch ElRodrigo69 are you ready? kiddo 3
Source: BusinessInsider - 🏆 729. / 51 Read more »

Fortune 500 execs share the biggest workplace diversity trends - Business InsiderExecutives from Fortune 500 companies reveal the biggest workplace culture issues businesses will need to address if they want to be more profitable and inclusive nice
Source: BusinessInsider - 🏆 729. / 51 Read more »

T-Mobile-Sprint merger just cleared its last hurdle - Business Insider - Business InsiderThe formation of New T-Mobile amid a time of flux in the US wireless market will have wide-ranging consequences for the US telecommunications space. I have been with t-mobile for 15 years hopefully they won't start acting like sprint or I am gone
Source: BusinessInsider - 🏆 729. / 51 Read more »

How Netflix's movie and TV show catalogs have changed over time - Business InsiderNetflix's total number of movies has decreased significantly over the last decade, while its TV show catalog keeps growing. They had some really nasty toxic stuff on there. I’m glad they’ve toned it down. PS: InTheTallGrass actually made me yak. So... Work with those King sluts are your own peril.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Netflix had some of the best recruiters in 2020 workplace poll: Blind - Business InsiderBlind, an anonymous networking app, surveyed its 3 million users and found that Netflix employees think their recruiters are doing a good job. It's a shame they don't have the same quality of employees.
Source: BusinessInsider - 🏆 729. / 51 Read more »