Galaxy S20 launch proves how different Samsung is from Apple - Business Insider

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Samsung isn't updating one of its best phones from last year, and it proves how different its strategy is from Apple's

, Samsung is introducing new models that are even pricier than their predecessors.

At first blush, the iPhone 11 launch made it seem like Apple had drastically cut the price of the iPhone, coming after it launched the $1,000 iPhone XS in 2018. , the cheaper XR was the top-selling smartphone in the world during the third quarter of 2019, outselling devices made by Samsung and Chinese tech giants Oppo and Xiaomi.

That means the Galaxy S20 is $100 more expensive than its Galaxy S10 predecessor was at launch, while the S20 Plus costs $200 more than the S10 Plus did when it debuted last year. It's worth noting, however, that Samsung's new phones do come with features not found on the S10 family that are probably responsible for the price hike, like 5G compatibility across all models, an improved camera, and a screen with a higher refresh rate.

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Lower durability of Apple gadgets is the main problem (experience from long time user).

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