Nebula Genomics rolled out a low-cost genome sequencing test to consumers - Business Insider

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Nebula's whole genome sequencing product comes amid a downturn in the DTC genetic testing market — but the startup is betting on its affordability and security

of its workforce amid falling sales figures, highlighting how genetic testing giants are starting to cope with the cool down in the DTC genetic testing market.

We are doing it at $299." Given the more comprehensive health insights that can be gleaned from whole genome sequencing, Nebula could still capture customers who have used genetic testing kits from the likes of 23andMe and Ancestry.

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