last Thursday, which underscored its position as an early leader in the connected TV market thanks to strong holiday hardware sales along with higher ad sales.The company continued to grow its user base, with global active accounts reaching 36.9 million, a 36% year-over-year uptick.
Roku's growing ad business was driven by a few factors in 2019, including its acquisition of dataxu, the ad tech firm which has enabled advertisers to buy Roku placements through third-party publishers carried on the platform. Another major driver is the popularity of Roku Channel, the company's own free, ad-supported channel that now hosts over 55 live linear channels, kids content, and personalized content selections.
Expanding Roku Channel content. This year will see the launch and growth of both subscription streaming services like HBO Max, Apple TV, and Disney+ and ad-supported services like NBCU's Peacock. To continue growing Roku Channel's viewership — and, accordingly, maintaining advertiser interest — the company will likely need to acquire new content that distinguishes the channel from other options.
As Roku builds out its ad business more aggressively, it's certain to face obstacles — and one such point of friction could be publisher agreements. On the weekend of the Super Bowl, Roku
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
United States United States Latest News, United States United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Next stock market crash: Why Fed is powerless to stop looming 67% loss - Business InsiderA renowned market bear says investors should be 'braced for zero or negative total returns' over the next 10-12 years — and reiterates his call for a 67% stock meltdown Wow. This looks grim. Here's how to tell a bear market is coming bearmarket bullmarket correction Crash stockmarket equitymarket
Source: BusinessInsider - 🏆 729. / 51 Read more »
Next stock market crash: Bubble in tech, value to burst, JPMorgan says - Business Insider'This bubble will likely collapse': JPMorgan sounds the alarm on a hugely popular trade that's twice as overstretched as it was before the dot-com crash In the time that I've been 'in the market' as an every day American investor, I have seen bubbles build & pop. Lost a few 100g's in the tech🎈& learned the hard way. Bubbles will build again! Bubbles will blow again! Lil ole can tell u, the pin is about to meet the rubber. BOOM! CLICK BAIT POST Nice paywall. I won’t subscribe to anything now that anonymous micro payments are possible using crypto currency. Get caught up on technology BI and open the door to a whole new readership.
Source: BusinessInsider - 🏆 729. / 51 Read more »
15 female CEOs, founders, and leaders share their burnout confessions - Business Insider'I kept trying to do the work of two to three people, working 80- to 90-hour weeks, for over two years. I lost myself during that job — for nothing.' dreamyhumans Balance is the key. And the only way of knowing when you cross the line, is by crossing it.
Source: BusinessInsider - 🏆 729. / 51 Read more »
14 Fashion Insiders on the Best Strapless Bras on the Market\u201cTo be honest, my favorite strapless bra is no bra, however, when I absolutely have to wear one my go-to is the Commando Bandaeu Bra. It has been a lifesaver one too many times for me. It's the perfect combination of comfort and functional. I actually have three of the same one!\u201d Adrienne Faurote, Powers PR BoycottElle BoycottElleMagazine
Source: ELLE Magazine (US) - 🏆 472. / 51 Read more »
14 Fashion Insiders on the Best Strapless Bras on the Market\u201cTo be honest, my favorite strapless bra is no bra, however, when I absolutely have to wear one my go-to is the Commando Bandaeu Bra. It has been a lifesaver one too many times for me. It's the perfect combination of comfort and functional. I actually have three of the same one!\u201d Adrienne Faurote, Powers PR BoycottElle BoycottElleMagazine
Source: ELLE Magazine (US) - 🏆 472. / 51 Read more »
Etihad A320 business class review Maldives to Abu Dhabi: food, seat - Business InsiderBefore getting to fly on Etihad's luxurious double-decker A380, I flew to the airline's Abu Dhabi hub on one of its regional narrow-body planes.
Source: BusinessInsider - 🏆 729. / 51 Read more »