AWS inked a deal with Apptio to help customers manage cloud spending - Business Insider

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A former Amazon Web Services manager has a plan to help customers manage out-of-control costs when using Amazon's cloud

Seattle-area technology business management software company Apptio just inked a big distribution deal with Amazon Web Services.AWS allows users to pay only for the cloud capacity they use — but the complexity of modern software means that it's very common to pay for more cloud infrastructure than they need.

Managing cloud costs and eliminating waste forces companies to track and analyze massive amounts of data to make sure they're squeezing out the most efficiencies. That's hard for companies to do, especially when they're just starting to adopt new technologies. Apptio is one of a growing number of companies selling software to help large enterprises manage technology spending, and the Bellevue, Washington-based company just scored a deal with Amazon Web Services to reach more of them.

There are third-party tools available from companies like Apptio, Dell-owned Enstratius, and Flexera. There's even an entire industry of consultants whose job it is to help companies understand cloud spending and make it more efficient.

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