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What is Olivela? A luxury multi-brand retailer with a purpose - Business Insider

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The Style Series: Jennifer Aniston and Selena Gomez both partnered with this luxury retailer that helps underprivileged girls all around the world

When [Boyd] came back, she called 12 designers, from Givenchy to Jimmy Choo, and all 12 actually said yes [to working with her] right away. Olivela started with those 12 brands, but we're now up to over 300 brands in just two years."Olivela stands forPut together, we send girls on their journey to set their own path forward. The founding of the company was all about educating girls, especially the most at-risk youth around the world.

Olivela had a pop-up at The Current at Boston's Seaport, where customers could experience the luxury retailer first hand.We have really taken that on as a big piece of our strategy. For example, our first physical store that we launched, within that store, technology and interactivity played a major role.

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That's good that the founding of the company was all about 'educating [the most at-risk young] girls' around the world

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