Reddit launched a new ad offering to capitalize on trend-making power - Business Insider

" offering on Monday, which allows brands to purchase spots in the website's Search tab and Popular feed, per a company blog post. The new tool is the platform's latest attempt to enhance its ad offerings in order to better monetize its Advertisers have historically been skeptical of Reddit due to perceived brand safety risks — a perception the platform recently attempted to change with its reworked transparency report.

That said, it's worth noting that content removal metrics are hard to interpret because it's impossible to know how much harmful content has simply gone undetected by a platform's enforcement mechanisms. Given how high-profile these placements are — and how important reducing brand safety concerns is to Reddit's ad business — it's likely that the company will be extra vigilant in its regulation of what content shows up alongside participating ads.

United States United States Latest News, United States United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Google bans ads for medical masks that capitalize on coronavirus - Business InsiderGoogle is expanding an advertising policy to include coronavirus-related products that marketers are peddling on e-commerce marketplaces. is it just a scare then? and yet Zuckerberg says 🎵Come lie away 🎵 🎵 Come lie away with me🎵
Source: BusinessInsider - 🏆 729. / 51 Read more »

Chase Offers are my new favorite way to save money with credit cards - Business InsiderA little-known feature of Chase cards helped me save $64 at Staples, Whole Foods, and Airbnb in one month alone
Source: BusinessInsider - 🏆 729. / 51 Read more »

VMware created a new business unit that includes Pivotal and Heptio - Business InsiderVMware has spent billions on acquisitions to compete in the cloud. Now, with its former CTO at the helm, the company's new group is launching some of its first products.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Facebook is removing select ads from President Trump's reelection campaign - Business InsiderFacebook is removing ads from Trump's reelection campaign that present confusing and misleading information surrounding the upcoming 2020 Census. IT SHOULD IF IT WANTS TO STAY IN BISNESS!!!!
Source: BusinessInsider - 🏆 729. / 51 Read more »

Haunting photos of the abandoned Szombierki power station in Poland - Business InsiderThe Szombierki power station used to be one of the largest coal-powered power plants in Europe. Photographer Roman Robroek explored its remains.
Source: BusinessInsider - 🏆 729. / 51 Read more »