For Tag Heuer, the smartwatch is purely 'additional business'

The new Connected Watch combines high-performance digital experiences with fine watchmaking.

“The new Connected Watch combines high-performance digital experiences with our new TAG Heuer Sports App and fine watchmaking,” says Frederic Arnault, the company’s chief strategy officer and digital officer. In previous generations, a steel bezel interfered with the sensors, so the watch construction was a bit bulkier .

“We continue to invest heavily in the mechanical watch space; it is what we stand for, and our core values are in the mechanical watch world,” says the 24-year-old Arnault, whose father Bernard is chairman of Tag’s parent company, LVMH.In fact, the connected watch business nourishes the mechanical business, according to Arnault: Some people who start with a smart watch go on to buy mechanical TAG Heuer watches.

While the Covid-19 coronavirus pandemic could slow initial sales as people delay big-ticket purchases, the Tag Heuer Connected Watch is a multipurpose purchase, especially with the Sports App that tracks not just walking, but jogging, running, and even golf .

United States United States Latest News, United States United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Covid-19 pandemic spells bad business for sex workers as more people avoid physical contact | Malay MailPETALING JAYA, March 13 — Sex workers around the world are bracing themselves for tough times during the Covid-19 pandemic, which has seen more than 125,000 confirmed cases and 4,600 deaths so far. A 30-year-old stripper from Toronto, Canada named Andrea Werhun told VICE that many sex workers... *berita xde berkira yang lebih berfaedah ke? Tadi pasal pornhub ini tajuk berita ka?
Source: malaymail - 🏆 1. / 86 Read more »