Video Game Companies Search for Marketing Alternatives After E3 Shutters

  • 📰 THR
  • ⏱ Reading Time:
  • 83 sec. here
  • 3 min. at publisher
  • 📊 Quality Score:
  • News: 37%
  • Publisher: 53%

United States News News

United States United States Latest News,United States United States Headlines

Following the coronavirus outbreak and cancellation of E3, developers and publishers are sharing their thoughts on the unprecedented situation

, which was to take place in San Francisco next week. The company describes the event as a "fun and creative way to continue doing business, while remaining safe at home."

Meanwhile, Japanese video game developer and publisher Square Enix said in a statement, "As the world has echoed and united, nothing is more important than protecting the health and well-being of our employees and their families, our partners, and unquestionably, our fans. We support the ESA's decision to cancel E3 and send our strongest and heartfelt appreciation to everyone that works tirelessly to bring unforgettable games and experiences to E3.

French company Ubisoft said in its public statement, "The health and well-being of teams, players and partners is our top priority, so while we’re disappointed, we fully support the ESA’s decision to cancel E3 2020.” Ubisoft also stated that it is “exploring other options for a digital experience that will allow us to share all the exciting news we have planned."

Video game company XSEED Games, founded by former members of Square Enix, noted the loss of exposure tied to E3's cancellation. Ken Berry, president and CEO, told, "As a smaller publisher with limited chances for the type of large media exposure that E3 can provide, we are disappointed to lose out on this opportunity in our own backyard of Los Angeles, but are appreciative of the ESA’s proactive move on making the tough decision to cancel early rather than later.

Berry added, "Our first priority is the health and safety of our employees and partners, and we look forward to sharing more information as soon as possible."communicated withabout its own response to the unprecedented situation. "Naturally Deep Silver is disappointed at the cancellation of E3.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 411. in US
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

United States United States Latest News, United States United States Headlines