Influencer marketing: How coronavirus could impact sponsorships, posts - Business Insider

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An influencer-marketing agency made a 68-page deck on how the coronavirus pandemic could change the industry. Here are the 5 key takeaways.

, Izea, a company that connects marketers with influencers, studied the impact the coronavirus outbreak could have on the influencer-marketing industry.

The report found that despite increased social-media usage, the prices paid per sponsored posts on all social-media platforms may fall dramatically in the short term, and continue to drop depending on the length of the coronavirus pandemic and its overall impact.

 

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