How direct-to-consumer startups are navigating the coronavirus - Business Insider

Many of these Silicon Valley-based businesses raised a lot of money on the promise of rapid growth and now find demand is suddenly drying up as shoppers hunker down and stop buying.

Jon Keidan, founder of Torch Capital, an investor in health startups including Ro, Collis Health, and Tia, said that he was advising DTC companies to reduce salaries across the board to preserve people's jobs.Some startups are scrambling to find ways to keep connected with consumers even if they might not be in a buying mood.

"This is a moment to shift from direct to consumer to direct to community," she said. "When you have a better relationship with your customer, you're maintaining that continuity and brand." "We diversified our supply base and primarily have suppliers domestically and across Europe so we didn't fall victim to some of the supply chain issues that those reliant on Chinese manufacturers did," said Chelsea Hirschhorn, president and CEO. "We used to have 6-12 weeks of stock; we have doubled that."

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