Letter: Positive impact of Covid-19 for digital content industry

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LETTER | Digital content is now the default go-to past-time for families.

| As Malaysians get used to the idea of working from home, there are bound to be distractions that will get in the way. Beyond keeping track of the many tips out there on how to remain focused during workhours and keeping the kids occupied, let’s not forget that proper work-life balance must also be maintained.

Of course, it’s not all fun and games as such content can do more than just provide pure entertainment. As is, games, movies, and drama series and animated shows on TV – especially, those that put family values and educational lessons front and centre – are now the default past-times for families to wind-down with.

For Malaysia, there are plenty of locally made games and animated shows that have taken off to become global icons. This includes Thor: War of Tapnorok, Bake ‘n Switch, WarPods, King’s League II, BoiBoiBoy, Ejen Ali, Chuck Chicken and so many more. All of them will certainly experience a higher surge of user download and interactivity. After all, with the movement control order in force, all family activities must now be indoors.

As videogames and animated shows are the cornerstones for the Malaysia creative content industry, they are set to become next-gen business drivers in this expansive digital era. Right now, thanks to this massive spike in user demand, the content industry is at the forefront of change.

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