Todd McFarlane’s Urgent Warning To The Comics Industry: ‘We Can’t Just Sit Here And Do Nothing!’

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Image Comics President and Spawn creator McFarlane talks about his first Kickstarer, the status of the new Spawn film, and how comic publishers should address the COVID-19 crisis that's shut down their industry.

to set a record for a creator-owned title. Do you see that continuing indefinitely? Are you still excited about telling stories with that character and that world?I know some people run their course with certain ideas – those are creative decisions. I’ve got almost 30 years of that character. I don’t feel tired in the least. And it’s one area of the business where I have control. I don’t have to ask anyone’s permission, I don’t have to deal with outside influences.

Can we do it as a feature and release to a streamer? Sure, maybe. But there’s something to having your picture on a big screen, assuming that’s still an option once this is all over.In this age where media companies are so hungry for proven content, why has this particular property proven such a challenge?There’s a couple things. I wrote the first draft of the screenplay. If I’d done my job and written a screenplay that mattered, that would have sold it. I’m culpable on that end to start with.

If they put me in charge – and no one wants that, I understand! – here’s what I’d do. I’d take Image, Dark Horse, Marvel and DC – the top 90% of the market – and make a message from the four of us as a unified front, one message. People say, “Do they have to be free? Couldn’t they be 99 cents?” And for me, the answer is yes, free. We’ve done ok. We can afford to give something back.

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you spelled kickstarter wrong.

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