Ford adjusts its PR strategy as it makes coronavirus ventilators - Business Insider

, as well as respirators and face shields, with president and CEO Jim Hackett and chairman Bill Ford appearing on morning TV shows to promote the work. Hackett and Ford also touted the company's history of building iron lungs to fight polio and converting factories to wartime production during World War II.In late March, Trump lashed out at General Motors and Ford for not moving fast enough to make coronavirus medical supplies.

Truby shrugged off Trump's comments. "It's the president's prerogative to say move fast and to exhort us to move fast," he said. "Parenthetically, he didn't say anything critical about Ford. The only mention of Ford was essentially the call to move fast.""We weren't going to wait for all that stuff to be buttoned because we didn't want to waste time," Truby said.

Ford has a checkered history with President Trump; in 2017, Ford nixed a factory in Mexico and added 700 jobs in Michigan following criticism by the president.Ford has some 200,000 employees, and shutting down its 90 factories has made internal communications one of the Dearborn-based automaker's greatest challenges.

Ford has begun weekly town hall updates with Hackett and Ford, and the company said it's had about 25,000 to 30,000 people tuning into them. Truby said the company hoped to continue the town halls.Ford and the United Auto Workers have a complicated history. Ford postponed plans to restart North American production as early as April 6 after receiving criticism from the UAW. A restart date hasn't been set.

"That is why the UAW has pushed for an abundance of caution regarding safety and procedures from the start, as well as letting the pandemic curve dictate a date to safely restart," Rothenberg said.

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