How This Small Business Owner Uses Instagram To Keep Her Fitness Community Thriving

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I spoke with Burn CEO and Founder, Lisa Corsello, in between her homeschooling her two young children, teaching online classes, posting to her Instagram Stories, and genuinely keeping her business afloat on how small business owners can leverage digital communities during this time.

Mental and physical health is incredibly important during this time of social distancing. Once shelter-in-place was enacted, fitness studios across the nation closed immediately. For small business owners, the pressure is high. With high rents in big cities and staff to pay, owners have shifted to their digital communities to continue classes and promote health and wellness.

We also have community boards with information and encourage people to write inspirational messages to their teachers or one another. From the second you walk in, we work hard for it to be very friendly and thoughtful about what works best in those spaces to bring people together.We closed our doors very suddenly, just like most small businesses. We moved immediately to live online, virtual classes.

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