NBCUniversal Adapts To COVID-19 With ‘One Industry’ Virtual Event In Upfront Slot

has scheduled a virtual event for advertisers on May 11, the same date it had previously planned for its annual upfront.

An NBCU spokesperson emphasized the video event is not a replacement for the upfront, adding that it is “open to all — marketers, agencies, technology providers, trade bodies, press, and more. We will be sharing the state of the marketplace, provide developments on One Platform, unveil new offerings, and more.

Ad spending has started to disappear in recent weeks given the paucity of must-see live programming, even though ratings across the dial have surged. At the same time, millions of Americans are suddenly jobless and major industries like travel and hospitality have been decimated.

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Dairy farmers dumping milk amid COVID-19: Pandemic's impact on the dairy industryStay-at-home orders and social distancing mandates have severely limited operations or closed restaurants, schools and stores, leading to farmers in California, Florida and other Gulf states, where most of the country’s produce comes from this time of year, with no market, according to Orion Samuelson they can not pasteurized it? and I yes pasteurizing doesn't make a virus away? I dumped milk 15 years ago. More seem to continue too. Those poor utters 🐮
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