to tampons, direct-to-consumer feminine hygiene companies are experiencing massive spikes in sales.
According to Molland, sales at Thinx — best known for its menstrual underwear and evocative advertisements — are 40% higher than the same time last year. She said business has continued to grow week-over-week since shelter-in-place orders started going into effect around the nation. "[Thinx are] delivered to your door so you can stay home and not risk a run to the store," she said. "You don't have to worry about finding disposable products as stores are running low."
"The first two weeks there was this hysteria like, 'Oh my God, will I be able to get my feminine care products?' and with this bump online we pushed our marketing dollars there," she said. "We wanted to be where our customers are.
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