Amazon hires Dentsu OTT exec to head up measurement and research - Business Insider

Amazon has hired Maggie Zhang, formerly an advertising exec at advertising holding group Dentsu Aegis Network, to lead OTT measurement and research.

Zhang previously helped advertisers solve challenges with TV advertising like tracking attribution and doing audience-based buys.Amazon has hired an advertising exec to help build its fledging over-the-top advertising business. "OTT measurement is a wide open space, and with Maggie, Amazon has the potential to develop standards," said Steven Golus, an independent sales and training consultant for TV networks and agencies. "They have the luxury of leveraging their e-commerce data to better assess the impact of video ads on purchase behavior. Not only a win for Amazon, but for brands and agencies, too."

She also used Nielsen data to research the impact of co-viewing — when multiple people in the same house watch TV together — on ad impressions. As advertisers look for new ways to buy and measure TV ads, Zhangthat some Dentsu clients have shifted from buying ads based on a demographic to audience-based methods.

herman6x

Why are y'all so stingy with your articles ? 😒😒

Amazon is China

I NEED A HELP, DEAR FRIENDSHIP, TO BE ABLE TO MAKE SOME SALES ON A PLATFORM OF DIGITAL AFFILIATES ... CAN YOU LISTEN TO ME, AND ALSO ASSIST ME ON THIS EXACT QUESTION? DISCLOSING 'LINKS' OF THE PRODUCTS I AM REPRESENTING ... IF YES, IT WILL BE HELPING ME VERY... PLEASE...

United States United States Latest News, United States United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Half of US doctors now use telehealth - Business Insider - Business InsiderForty-eight percent of US physicians now report treating patients via telemedicine — a huge leap from the 18% who said the same in 2018. The answer here is simple. There is not enough opportunity for BILLING when this is done. Doctors are sharks just as ferocious as lawyers when it comes to BILLING! Not enough billing = No New Mercedes 500!
Source: BusinessInsider - 🏆 729. / 51 Read more »

Tesco hires pilots, racing drivers, actors to meet coronavirus demand - Business InsiderBritain's largest supermarket has hired 'very interesting' new employees — including pilots, race car drivers, and actors — to cope with surging demand for groceries
Source: BusinessInsider - 🏆 729. / 51 Read more »

As ailing companies pile up, RBC snaps up key hires in distressed-credit trading - Business InsiderAsset managers are amassing enormous distressed-debt funds, and Wall Street banks like RBC could reap the benefits as that money is deployed.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Goldman Sachs CIO Marco Argenti on new tech hiring, product management - Business InsiderGoldman Sachs' top tech exec explains how a recent slew of senior hires are transforming the bank's approach to building products and pitching them to customers
Source: BusinessInsider - 🏆 729. / 51 Read more »

Coronavirus research: flaws in trials for remdesivir, chloroquine - Business Insider'We have no reliable data' on potential coronavirus treatments, one researcher said. Here's how that could change over the next few weeks.
Source: BusinessInsider - 🏆 729. / 51 Read more »