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PR firms are getting an internal communications windfall in pandemic - Business Insider

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Internal communications business is booming for PR firms like Edelman, Prosek, and Kekst CNC as CEOs scramble to reassure remote workforces and plan for a return to the office

Some PR pros praised New York Governor Andrew Cuomo's daily briefings as a playbook for internal comms.This story is available exclusively on Business Insider Prime.Edelman, Ruder Finn, Prosek Partners, Kekst CNC and other big PR shops are picking up work during the coronavirus even as corporations slash marketing budgets.

One of the grimmest tasks for a chief comms officer in this environment is delivering layoffs, furloughs, and health and safety news. Last week, the Labor Department announced 22 million Americans are unemployed,Several agencies told Business Insider they were being hired for internal comms assignments.

All of Kekst CNC's work now has a "significant internal component," co-CEO Jeremy Fielding said. "Employees want management to show leadership, to be transparent and empathetic." As talks turn to a recovery and reopening offices, chief comms officers are thinking about what's next. "Three or four years ago, employee communications went from the back of the bus to the front of the bus," Prosek said.

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