Kustoo business breakdown: How a sneaker influencer makes money - Business Insider

Today, Slade runs his business mostly from home, making his money through three basic streams of revenue. But even with over a million subscribers on YouTube and over 150,000 followers on, Slade says he views such metrics as mere vanity measures more than anything else. And the influencer is still reluctant to say he's fully "made it" in his career.

"I feel like there's so much more that needs to be done," Slade said. "The voice of the sneaker world is, I think, really small and really just starting to grow, and there are tons and tons of opportunities out there." From brand deals to his YouTube channel, Slade's sneaker business is versatile and broad. Here's how the Slade utilizes three main revenue steams to conduct his business as one of the most celebrated sneaker influencers today.With over 1.25 million subscribers, Slade has a massive audience on YouTube.

The amount of money these ads generate depends on a video's watch time, length, and viewer demographic and is determined by a certain rate for every 1,000 views, or a CPM rate. While Slade couldn't share the CPM rate's on any specific videos, many of them have racked up millions of views. Slade regularly partners with a brand like Nike or Adidas to create content in line with a specific request from the company. Sometimes, that means Slade will get a product, generally sneakers, in advance of a release. Then, he'll usually publish a video featuring the new pair on YouTube, which can either be an unboxing or another type of video.

United States United States Latest News, United States United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

How coronavirus is changing influencer marketing, creator industry - Business InsiderBusiness Insider spoke to influencer-marketing professionals across the industry to learn how they're adjusting during the coronavirus pandemic. This year I only want to be around the people that love me, not the people that pretend they do. Those who are infected with coronavirus, please inbox me. I need to know something about you.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Dispensed Business Insider's weekly healthcare newsletter May 1 - Business InsiderWelcome to Dispensed, BI's weekly healthcare newsletter. This week, the TLDR on remdesivir, a promising experimental coronavirus treatment.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Paid Instagram posts from influencers fall during coronavirus pandemic - Business InsiderBranded content has fallen from representing 35% of influencer posts in mid-February to 4% in mid-April, according to a new report from Launchmetrics.
Source: BusinessInsider - 🏆 729. / 51 Read more »

4 signs you're keeping your money in the wrong place - Business InsiderIf your money is in the wrong places, your accounts will have low interest rates, don't grow on their own, and you don't have an emergency fund.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Tesla's Elon Musk doesn't behave like any other CEO in the business - Business InsiderEveryone has to accept that Tesla is worth $150 billion precisely because Elon Musk doesn't behave like any other CEO in the business High on something? Doesn’t mean he gets to have an effect on government decisions Musk has his heart & soul invested in his businesses. Look at it from that point of view. 👀
Source: BusinessInsider - 🏆 729. / 51 Read more »