The ad world prepares for a return to the office - Business Insider

Hello and welcome back to the Advertising and Media Insider, your weekly industry news fix. I'm Lucia Moses, deputy editor here. As the curve flattens, CEOs are starting to plan for a return to work. This past week we spoke to CEOs of the giant holding companies and their agencies who gave an early view into how work will — and won't — change.

Triad once had retail behemoths Walmart and Sam's Club as clients, but its revenue evaporated as Walmart and other customers decided to handle their ad sales themselves. Some agencies dismiss the in-housing trend, but it all but wiped out this company.Hollis Johnson/Business Insider; Google; Phillip Faraone/Getty Images for WIRED25; YouTube; Olivia Reaney/Business Insider

Recently we learned just how big YouTube's ad business is: A whopping $15 billion. Lauren Johnson, Hugh Langley, and Amanda Perelli identified 33 people who keep the platform growing with advertisers and creators — and keep it out of trouble with regulators, of course.Here are other great reads from the media and advertising teams:

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