of the nation’s hotel rooms are currently empty, so these chains have plenty of capacity to contribute.
The fact that consumers weren’t likely to purchase whatever these companies are donating in the first place doesn’t diminish the value of the contributions, even if it’s also a PR win for these brands. It’s similar to how struggling businesses like farms are currently sending unsold produce to lest it go to waste, although a farm is at a much higher risk of going under right now than JetBlue. Either way, though, both that onion and that flight ticket have an expiration date.
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Source: BusinessInsider - 🏆 729. / 51 Read more »