are in the process of reopening their stores as the circumstances in various markets improve. But to reopen their locations, which should boost their ability to attract sales, they're introducing new precautions and processes that may cut into their potential foot traffic and raise their operating expenses.Apple is requiring customers to take temperature checks and other precautions to shop at its stores, which may lead some consumers to avoid visiting its locations.
Merchants like McDonald's are stepping up their cleaning practices and may bring in new equipment so consumers don't touch shared surfaces, bringing new costs. As retailers clean their stores more regularly — McDonald's is dine-in tables after each use, for example — that requires merchants to dedicate more labor hours to sanitization, meaning they'll have fewer employees focusing on other operations or they'll need to hire more workers.
Some merchants are limiting in-store traffic to meet social distancing requirements, cutting into the number of consumers they can serve. McDonald's may block off some seating for social distancing purposes, and merchants like Walmart and Target are already the number of shoppers that can be in their stores at the same time. These efforts may stem the spread of the pandemic, but they also limit how many sales they can make, hurting the potential of their stores.
These efforts may be necessary to get consumers to return to stores, so merchants need to work to limit the costs of these precautions. US retail sales have But it appears many consumers may not be
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