Advantage Rent A Car, which was founded in 1963 in San Antonio, Texas,on Wednesday. The news comes less than a week after its former parent company Hertz declared bankruptcy, carrying some $19 billion of liabilities.
Along with Hertz, the economic slowdown stemming from the coronavirus pandemic has brought down big names like J.C. Penney and J. Crew. But none of these companies were flourishing before the pandemic — including Advantage, which has a few dozen locations across the US. Wednesday marks the third time since 2008 that Advantage has filed for bankruptcy.
For these companies, their problems stem far before 2020. The entangled stories of Hertz and Advantage, the former of which was once America's No. 2 largest car rental company, shows how years of blunders and missteps placed both firms in a tenuous space by the time that the pandemic hit. But, by 2013, Hertz was eyeing a purchase of Dollar Thrifty Automotive Group, which was then the fourth-largest rental car business in the US.
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