Zynga, once written off as the flailing creator of "FarmVille", has undergone a successful turnaround.
Its turnaround is down to a focus on successful long-term franchises, and the fact that millions of people are downloading familiar games like "Words with Friends 2" during lockdown.Casual gaming firm Zynga has quietly executed a successful turnaround, and the pandemic is cementing its position. After a period of executive churn, former EA exec Frank Gibeau took the top job at Zynga in 2016, bringing in a new management team. And the company began to make acquisitions and maintain focus, rather than chase new hits in the famously fickle mobile gaming industry.
That's meant less "chasing" of trends in mobile gaming, when it's easy to be distracted by huge hits like Epic Games' "Fortnite."
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