Author:Tabitha St. Bernard-Jacobs and Whitney BauckPublish date:Jun 5, 2020Protests that have erupted in the US and around the world since the killing of George Floyd, a Black man, by Derek Chauvin, a white cop, are forcing a reckoning with white supremacy, unchecked police brutality and the racism firmly embedded in our homes, schools and workplaces.
When brands that have historically stayed out of what their leaders deem to be "politics" suddenly post a black square in "solidarity" on social media — backed by little or no actual anti-racist action within the company — it communicates to Black people and their white co-conspirators that the brand sees the current headlines primarily as a PR challenge rather than a call to genuine reflection and structural change.
But this moment calls for more than short-term action or punchy ad campaigns. It calls for intentional commitments to long-term structural changes that go beyond the lifespan of a viral video of the murder of a Black man. It calls for the type of change that does not require Black suffering to be shared repeatedly on social media in order for white people to show empathy.
Kerby Jean-Raymond of Pyer Moss is another fashion leader who's made Black culture central both to his outward messaging and internal practices. Jean-Raymond took real risks by focusing on narratives about police brutality and racism at his September 2015 show, resulting in buyers and venues backing out on him. His many shows since have focused explicitly on movements like Black Lives Matter in addition to celebrating other forms of Black culture and joy.
If you find yourself working at or leading a company that is just now saying the word "racism" for the first time, don't deny it or get defensive. Accept where your company is and commit to forward motion always. Saying #BlackLivesMatter on your official channels is a good first step — if it's the first of many steps you plan to take. This is especially true for companies that advertise generously with Black celebrities and on Black social media pages.
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I’m a fashion designer who decided to abandon my pursuit of fashion becuz of all the deplorable aspects of it including but not limited to human rights violations, discrimination, cruelty to animals, slave labor, fast fashion ending up in landfills. The industry needs a makeover
I have very low expectations of the fashion industry on this one
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