its product targeting option for Sponsored Display ads to Canadian advertisers, the second country to get this option after it was rolled out in beta for the US in April.Sponsored Display ads, previously called Product Display ads until November 2019, let brands reach customers via placements on product detail and other pages across Amazon and, for some advertisers, its third-party network. They can also be purchased on a CPC basis.
For example, an ad for a brand's socks could be promoted as a shopper as they are purchasing the same brand's shoes, prompting an additional purchase as they complete checkout. A shopper actively exploring one brand's products could be targeted with offerings that highlight a competitor's own offerings. Furthermore, because Sponsored Display Ads can now support with deals and saving badges, a brand could also highlight a savings opportunity during that comparison.
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