“Racism has no place in society. We stand in solidarity with the Black community, our Associates and our partners in the fight for social justice,” Mars said. “We know to make the systemic change needed, it’s going to take a collective effort from all of us — individuals, communities and organizations of all sizes around the world.”according to the brand’s website
. The name “Uncle Ben’s” began being used in the 1940s after Harwell and his business partner discussed a famed Texas farmer, referred to as Uncle Ben, known for his rice. The image of the Black man on the box was modeled after Frank Brown, a waiter at the Chicago restaurant where Harwell had the idea, according to the website.Critics have pointed out the problematic use of a Black man to be the face of a white company, noting that Black mento avoid calling them “Mr.” during the country's Jim Crow era.
Uncle Ben’s had a re-branding in 2007, when Mars portrayed the “Uncle Ben” character as a businessman,Quaker Oats said Wednesday that it plans to change its Aunt Jemima syrup brand after acknowledging the character’s roots in racial stereotypes. The 130-year-old brand features a Black woman who was originally dressed as a minstrel character.
Absolutely ridiculous
Put DementiaJoe Bide on the box and call it 'Uncle Joe'. He'll never know.
BensLifeMatters
Stop
So ur taking black ppl out of existence? Only removing black ppl? Ur not taking away the white characters? That’s racist! Why can’t u have black characters on things? They can have exposer too.
What about Aunt Bessies?
nosh*t - I though the Black man in the logo was elevated to CEO from being “the help” or has that nonsense been found out?!
When are you going to Quick this BLM the World is still have a problem with the people going overboard with this BLM?
Good. Now let’s focus on rice a roni not really being the San Francisco treat.
Have you no clue who Nancy Green (a.k.a. Aunt Jemima) was ? She was one of America’s first black millionaires...
So Mrs Butterworth still okay if it’s in a clear bottle?
Insanity is Cream of Wheat next?
Seems they have a pattern in their product images.
The side that talks of lack of representation is now censoring images of POCs on common items. How is this image racist? It is a proud African American man in a suit and it says 'perfect every time' What is wrong here?
Oh my god....liberals are truly fucked in the head! Thats not racist! Its a rice Icon!!
Omg- unreal!
Can we just switch all the black faces for white faces and move on....jesus. I just need a chart to take to the grocery store that matches the new with the old so I know what I'm buying.
Called it! In the name of wokeness they are eliminating black americana.
Why
Uncle Ben is an Icon, people are too uptight about pancakes, rice and what's next, Wheaties?
Word has it they intend to rebrand as 'Baby Daddy Rayshard' BlackLivesMatter UncleBens
So now we’re removing black history - history of success of black ancestors?
Oh my God.....
But rap snacks are ok..y'all tripping
Poor uncle Ben never did anything to anybody
Give me a break leave uncle Ben's and aunt jemimas alone please.
This needed to happen! Now black men wont resist cops and have multiple kids by different mothers! Hurrah!
That man was probably very happy about his picture on his product. I have always loved the Aunt Jemima Bottles I would keep them as a child, paint them, and line them up along my window sill. With 5 kids in our house, those bottles meant so much to me. But ,the end of an era.
Next thing you know, we won't be able to refer to 'brown' rice and 'white' rice because its racist
But why
it's all funny
When are they gonna change Mr Clean
This is getting ridiculous !!!!
Too much. Total bs
LoL. Insanity in Full Sway. Loving it. MAGA
Uncle Bens nephew?
Time for the Cleveland Indians, Washington Redskins, Kansas City Chiefs, Atlanta Braves, etc. to make similar moves as Uncle Ben's and Aunt Jemina.
Brand ruined. Take it off the shelf.
They’ve been giving “all races” diabetes for years. Remove all the crap food and we will be better off.
I’m offended by this name ....
I think we need to reevaluate cereal box characters. They are very stereotypical. Tony the Tiger with his Bloods bandana. Toucan Sam with his gay pride beak. Captain Crunch the Communist.
NABISCO to stop calling Saltine crackers, Crackers. Will start calling them Crisps
Don’t forget this one...
Cry babies! Boycott them!!!
Wait a minute! I thought Uncle Ben was the creator of that recipe?!?! You mean to tell me white people put a black mans face and name on a box of rice and it was all a lie? 🤦🏻♀️👎🏻 If that’s true it’s racist af.
NOT ENOUGH- Take the Proceeds and donate to improving education of disadvantaged youth in inner cities in America.
But how is Uncle Ben a 'stereotype', exactly? I need a liberal or BLM clown to elaborate on this.
Chenry74 New Uncle Ben? With Great Rice Comes Great Responsibility!
shaunking They knew this was coming they use 2 have those racist commericals when I was a kid they were hiding like sin 2 C how long they could profit off of black face ads. before they were slapped into reality, rebrand, I'm not buying into it. Half the world doesn't use uncle who anymore
“I’ll never buy this product again.” Okay, no body cares. 👍🏻
Black actors also need to be removed from television and movies, why just remove black people from products?
Let's be honest, Uncle Ben's is the best white rice on the market and we have eaten that rice with no problem all our lives. Fighting for better education and equal rights should be our focus. They are trying to distract us from the real issue of equality and equity.
About fkn time...
Ridiculousness abounds in 202.
Fine, then Disney has to remove the pirates from their theme parks. You can't have one without the other.
I wonder what HBO will do about that scene when Tony Soprano feints whilst looking at Uncle Ben's box?! 🤔
So removing black people from advertising is OK, probably not if they are replaced with white people
Never bought it. Asian jasmine ftw. Can I still eat Quaker Oats fkn idiots?
I say keep Aunt Jemima and Uncle Ben and get rid of Little Debbie!
Soon grocery stores will look like this...
shaunking Put Morgan Freeman and Oprah's name and faces on the packaging. Like Paul Newman. Go ahead and de-stereotype, but don't ethnically cleanse branding.
Gumby and the Green Giant are racist
COVID19
It's an insult to black people, removing their image. These loons are so looney they can't see that thinking these images are racist, makes them racist. Fools
I’m sure all the competitors are excited over this. Nobody will be buying the new generic “syrup formerly known as aunt jemima’s”
Ben Carson should be on the box
How can further stupid Americans be?
So a for-his-age good-looking, well-dressed black grandfather gets erased from a product. Why? If you're going after a racist mascot, why not this guy? Obsessed with purity, a skinhead, and so painfully white.
Unbelievable 🤦🏻
No one thought of this move before now, huh?
I am confused.....
I believe they already took care of Uncle Ben
Wait for it, if Aunt Jimima's is racist then not doing the same with Uncle Ben's is gender discrimination. LMFAO these people are out of their minds.
Give me a break 🙄
Will we’re at it let’s handle Uncle Ben rice!
So will Aunt Jemima and Uncle Ben get unemployment ?
Ben Carson stole his thunder! He's the new 'Uncle Ben' protoge'
Does mean Cracker Barrel has to change names?
Well I now know who Gordon L. Harwell was, so there's that!
Please don't use...
Uncle Tom's
grandbabycake 2020 is WILD.
Aunt Jemima & Uncle Ben's? ? All we asked for was the guilty officers to be arrested 🤦🏻♀️
The upside down continues
Do_Or_Do_Notty Will probably put Clarence Thomas on there and change it to Uncle Tom's.
Here we go, they comin' for Mrs. B. next.
Oh, good grief!
If they will change it ask will they pay those ancestors into a trust fund
Jubilan a tío ben,ya era hora
Just to be clear; mars, inc. used a Black man's name and another Black man's image to brand one of its company's many products. 'evolve' the brand all you want but when we done with this mars family paper trail you gone ass up more than a new name and profile pic. Thats on Unc.
What’s happening What’s offensive? It’s a brand logo. Does that mean no more faces on brand names? So what about Mr. Clean? Gerber baby? ... this is non-sense
UNCLE BUCK’S WILD RICE
Just last weak people were complaining the Snap, Crakle, and Pop were too white.
More acceptable or nah..
So apparently a black dude named uncle ben is racist...lol
monkey see monkey do
That Cracker Jack dude has gotta be pissed at this...
And when they're all gone, people will ask : why aren't there black people in ads or logos anymore... that is so racist....?
Yep. That fixed all the injustices.
OMFG!!! Sit down & SHUT UP already!!!! 😠
if you had done this years ago when there was an awareness, instead of just modernizing the image on the label, you may have been ahead of the curve Instead you allowed the fragility of wht ppl (company leaders) to rule by justifying keeping images That's seems systemic to me
Lol
So Redskins , are you listening?
They really fucking bullied a rice company into thinking there racist huh
BAHAHAHAHAHAHAHA you're completely nuts and off the deep end.
You don't need a picture of a man on the box. Uncle Ben is enough.
Stubbs BBQ sauce next.
To Auntie Bernice
Oh okay!
Changing the name to uncle Tom won't help duh
I find this bible thumper offensive
Imagine the reparations corporate America owes black Americans for just these 243 years of profits