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Facebook is going right after the $70 billion TV ad market — by adopting some of the TV industry's sales techniques for Watch

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BI PRIME: A year into launching Watch, Facebook's taking aim at TV advertising budgets.

 

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Investors are pumping money into TV measurement startups hoping to stop Facebook and Google from stealing the $70 billion TV ad marketBI PRIME: The startup iSpot.tv has raised $30 million in new funding. The company is one of a handful of startups that pull TV viewing and ad data directly from smart TVs. They lost a long time ago
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