But while annoying to some, the commercials could end up saving someone's life. At least, that's what DeepIntent CEO and founder Chris Paquette hopes.
The product was in beta testing with several large, undisclosed pharmaceutical companies. DeepIntent's website touts AstraZeneca, Bayer, Merck, and GlaxoSmithKline as clients, among others. Overall, it works with seven of the top 10 largest drugmakers, according to Paquette. Hypothetically, DeepIntent could figure out that, say, 45-year-old men who live in southern states and watch late-night television have higher rates of Type 2 diabetes. Those findings could then inform where a drug company that sells medication to treat that disease should purchase advertisements.
The company says its platform can be up to 60% more effective than traditional methods. It bases that metric on insights including audience quality, which can tie back how effective it was in reaching the right audience in a federally compliant manner.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
United States United States Latest News, United States United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Phone booth-like tiny room could be an office inside your living room - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Facebook's bad week, inside The Athletic, and Red Bull's reckoning - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. I thought he had enough money to get a decent haircut Don't give up Mark!
Source: BusinessInsider - 🏆 729. / 51 Read more »
Inside Orum House, the Bel Air mansion shaped like a propeller: photos - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Prefer the house of Bill Gates at Seattle: a mix of human warm in natural paradise with all possible Tech inside. Elegancy and classy are not an invention, are ancient education in ancient dna🤩👏👏👏👏👏👏👏👏👏👏👏❤️
Source: BusinessInsider - 🏆 729. / 51 Read more »
Inside Calibrate, The Telehealth Newcomer Using Doctors And Coaches To Disrupt The $70 Billion Weight Loss IndustryOn Wednesday, 30 Under 30 alumnae Isabelle Kenyon unveiled Calibrate, a telehealth company meant to change the conversation around metabolic health. It launches with $5.1 million in a seed round led by Kirsten Green's Forerunner Ventures. mcgrathmag Breaking News: Did Obama/Biden just admit to Treason and conspiracy? mcgrathmag Gives me a strong Theranos vibe jtread0000 mcgrathmag If it is plugged by Forbes it is filed with perpetual motion machines.
Source: Forbes - 🏆 394. / 53 Read more »
Apple acquires startup aimed at helping businesses manage employees' Macs and iPads - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »
AI firm 7bridges used this pitch deck to win over big name investors - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »