Preview of new Ford F-150 pickup truck 2021 reveal - Business Insider

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The Ford F-150 pickup truck is the best-selling vehicle in the US, and the newest version launches tonight

The F-150 has been the bestselling vehicle in the US for 43 straight years.

Pickup-truck sales have held up even as the coronavirus pandemic has devastated auto sales. Ford also depends on the F-150 to bring in massive profits — critical cashflow as the company undertakes an $11-billion restructuring.But nothing compares to the Ford F-150 pickup truck, America's best-selling vehicle every single year since 1981. That's best-sellingmind you. Not pickup, which the F-150 is also the annual bestselling example of.

"The F-Series launch is a pivotal moment for Ford," Jessica Caldwell, Executive Director of Insights at consumer auto site Edmunds, said in an email.

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