Blake Robbins' recommendation that Quibi invest in digital creators like David Dobrik and Jimmy Donaldson — who bring in millions of views on platforms like YouTube and TikTok — and give them the freedom to "create magic" for the platform.Robbins wasn't the only one in the thread to recommend Quibi move away from traditional celebrities and invest in "fresh stories" or innovative content.
But in trying to distinguish itself from the content on platforms like YouTube, Instagram, and TikTok, Quibi often put these influencers in familiar TV formats — like Liza Koshy's series "Floored," a dance competition series that also puts the contestants through obstacles in the style of the network series like "Wipeout," or Rachel Hollis' talk show.
Three people who work with influencers told Business Insider they pitched shows to Quibi ahead of its launch, and were turned down because they were told the programming was too similar to videos on YouTube or Instagram. One other person said they never heard back from Quibi after a pitch meeting. Nonetheless, two of the people Business Insider spoke with said they would be interested in working with Quibi in the future, because it's an interesting middle ground for digital talent who want to cross over into bigger productions.Quibi also hasn't utilized influencers in its marketing as much as other streaming-video services have.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
The status quo wins another day.
United States United States Latest News, United States United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
How Quibi is working with influencers, inside its strategy - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »
How Quibi is working with influencers, inside its strategy - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »
US banks seek guidance on PPP loan forgiveness - Business Insider - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. fiverr com/s2/1800e25d03
Source: BusinessInsider - 🏆 729. / 51 Read more »
How a Central Texas neighborhood is working together amid the pandemic - Business Insider'It's our neighborhood, but it's also a safety net:' How households in a Texas neighborhood banded together to exchange essential items and help each other through the coronavirus pandemic. Americas social problems race problems are MONEY problems controlling people with low wages consumer debt. Plenty of profit in current prices for 15% pay increases for under $40k earners
Source: BusinessInsider - 🏆 729. / 51 Read more »
SUCCESS INSIDER: PwC, unconscious bias, cold calls, Edward Jones - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »
GMMB insiders say the agency has a racism and bias problem - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »