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Why are companies such as Coca-Cola, Starbucks and Unilever boycotting Facebook?

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The “Stop Hate for Profit” campaign was launched earlier this month to get Facebook to be more accountable and to act on hate and disinformation, by rallying companies to pause their advertising campaigns.

KUALA LUMPUR, June 30 — Brands worldwide spend a huge chunk of their digital marketing budget on platforms such as Facebook and Google. Following the recent protests in the US, many have accused Facebook of allowing incitement of violence on their platform and did little to curb misinformation especially from politicians.

At the moment, it was reported that over 160 brands have joined the advertising boycott and this includes large corporations in the US such as Unilever, Coca-Cola, Honda, Adidas, Colgate-Palmolive, Microsoft and Starbucks. Unilever which is a huge FMCG company that owns over 400 brands such as Dove, Knorr, Lipton, Magnum, Rexona and Sunsilk has committed to pausing US spending on Facebook ads for the rest of the year.

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