Customers who took advantage of Quibi's 90-day free trial offer when the service launched in April are coming off those trials, and the startup will soon see how many people are willing to pay $5 per month to watch its short-form programming.that 5.6 million people had downloaded the app so far, and it was "seeing excellent conversion to paid subscribers," despite a report by analytics firm Sensor Tower that suggested only a small share of trial user stuck with the service.
But, pandemic or not, the future of Quibi is riding on the leadership of Katzenberg, who insiders told Business Insider has close control over the platform's content. The content, industry experts say, is what streaming services succeed or fail on.15 Quibi insiders detail Jeffrey Katzenberg's tight control of the startup's content and intense leadership as he tries to avoid disaster after raising $1.
The company also bet that daily news and lifestyle shows would make the platform a habit for its target audience of 25- to 35-year-olds.
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but you don't mention another short-form video startup, that has raised less than 0.1% of what Quibi raised and doesn't have subscriptions or ads.
Quibi has a ten part Princess Bride Home Movie that is worth the price of admission.
yup we need 1.7B for a video startup, but we should rely on charities, gov funding, etc for a damn covid vaccine. I am not sure what world we are living in!
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