How to use Instagram's shop tab to market your business and make sales - Business Insider

. Now the company is taking one step further from being a marketplace of "likes" to become a central shopping hub. reported. This feed will highlight posts that link directly to products users can purchase.. It's one of the most powerful tools entrepreneurs can use to grow their customer base, generate sales, and build up consumer loyalty. , a marketing company that helps entrepreneurs navigate social media marketing.

"It can't be an afterthought and just a social media channel. You really have to be shifting to an online model," she said. foster engagement with your audience "Initially, Instagram was thought of as a place to build your brand and create a community. It's definitely going to be that, but I think it's shifting where there's going to be a lot more balance on how you can actually sell those products within the app and make it so much easier for people to buy."The best way to help your brand stand out is to adapt your imagery to how customers shop on Instagram and lean on user-generated content.

"When people are scrolling on Instagram and shopping, they're much more likely to want to buy from someone that looks like them than something that's maybe a flat-lay or a lifestyle shot," she said.

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