Shoppers may notice that designer names are hidden for certain items on the TJ Maxx and Marshalls websites.
While off-price stores like TJ Maxx and Marshalls are a helpful avenue for brands to offload their inventory, some designers don't want it to be known how deeply they are discounting their goods. "If any of the discounted stuff gets picked up in a search engine then it compromises that brand's ability to sell at full price everywhere," Morgan Stanley's Kimberly Greenberger said. Shoppers looking online for deals at TJ Maxx and Marshalls have likely noticed something on those websites: not all items have their designer listed.Kimberly Greenberger, managing director at Morgan Stanley, told Business Insider's Mary Hanbury in 2018 there's a simple reason for this.
"If any of the discounted stuff gets picked up in a search engine then it compromises that brand's ability to sell at full price everywhere," Greenberger said. The off-price channel is helpful for brands that need to offload inventory. In stores, shoppers encounter a "treasure hunt" kind of experience that has them finding designer deals hidden among the racks. But that equation becomes tricky online, where brand names and prices are searchable. The jumpsuit is by Rebecca Minkoff, and the jacket is by Theory.In part because of this dynamic, off-price retail has not traditionally been a strong online business.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
United States United States Latest News, United States United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Business Insider webinar with one-click checkout startup Fast - Business InsiderJoin us on Tuesday, July 14 at 1:30 p.m! BI reporter Shannen_Balogh will speak with Domm Holland, Fast's co-founder and CEO, and Jan Hammer, general partner at Index Ventures, about how to build a pitch deck and what it takes to win over investors.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Business Insider's best investing stories of the week ended July 14 - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Business Insider webinar with one-click checkout startup Fast - Business InsiderJoin us today at 1:30 p.m! Business Insider payments reporter Shannen Balogh will speak with Domm Holland, Fast's co-founder and CEO, about how he came up with the idea for the company and Jan Hammer, general partner at Index Ventures. This is DOA
Source: BusinessInsider - 🏆 729. / 51 Read more »
Washington Redskins to drop offensive name and logo, team confirms - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Progressivism is goin to fuck this world Boycott the NFL. Overpaid thugs. They should drop the 'Washington' part as well and go full woke with something intersectional.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Washington Redskins will retire their team name: WaPo - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Every sociology 101 teacher is going to have to find at least one new lesson These are just virtue signalling tactics! Real on ground change happens when there is inclusivity at all levels! Calling name changing a start is a ploy to keep the movement limited at this level. Don’t buy this fake sincerity. And then racism will be over!
Source: BusinessInsider - 🏆 729. / 51 Read more »
Trump's Twitch account back online 2-week suspension - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Lol.. Suspended for rage quitting in COD
Source: BusinessInsider - 🏆 729. / 51 Read more »