UBS estimated that under the deal, Yeezy Gap could generate between $300 million to $400 million in annual sales, but said that estimate "carries big risk."Lululemon's ABC pant
A former Gap senior leader also questioned the deal's potential for success, telling UBS that few retailer-celebrity collaborations have generated more than $100 million in sales in at least the last two decades, and "almost none... have approached $200 million," Sole wrote. "Gap will likely have to create excitement around product launches and an image of scarcity," Sole wrote. "While companies like Nike and Adidas are masters at hyping products, this will be something Gap has to learn, which creates execution risk."
Yes, sure we can! If you pay up, my brain will start to think. Think of it as a 🎶jukebox machine🎶, you pay before you hear the music, —-but the difference is you don’t pay💰 in pennies or coins, but you pay in seven figures. I hope we’re clear... Alright, thanks! Bye!!!
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Source: BusinessInsider - 🏆 729. / 51 Read more »