A new ad fraud scheme called Hydra is stealing millions from advertisers by impersonating app traffic, fraud watchers said.
They say it points to the need for more apps to adopt fraud protection measures and for advertising companies to share information more widely.A new ad fraud scheme dubbed Hydra has been creating fake app traffic that's going unseen by humans, and it's estimated to have cost advertisers more than $100 million.
It's hard to get industry agreement on the damage, but he estimates that Hydra has cost advertisers to the tune of $130 million, based on its monitoring of ads that are actually being served but not seen by humans.Greiner brought his findings to the attention of Google and other companies and the Trustworthy Accountability Group, an industry body that fights fraud, malware, piracy, and a lack of transparency in digital advertising.
Meanwhile, TAG launched "Operation Slay Hydra" to share information about Hydra with digital ad sellers so they can protect themselves and share information about how Hydra is evolving.
Good for Google !
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
United States United States Latest News, United States United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Inside TikTok star Dixie D'Amelio's music business, making 'Be Happy' - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »
TV ad data shows Amazon Prime Video, Hulu outpace rivals in ad buying - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Trump announces 'surge' of federal agents to US cities in Operation Legend - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Led by a guy who, quite frankly. I have no clue who he is, or, what qualification he has to be leading DHS. SenateGOP senatemajldr SenateDems I’ve been doing research all day, could find very little on a Mr. Chad Wolf. Care to provide clarification? GOOD
Source: BusinessInsider - 🏆 729. / 51 Read more »
Trump campaign spent up to $80,000 on Facebook anti-TikTok ads - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. tiktok_us why dont you have an official statement on this? Going into coffin without an explanation? Trump is working hard to prevent people from watching Sarah Cooper mock him. He’s just mad he thinks people on the Tik Tok platform was the reason his rally was a dud... he’s the reason....
Source: BusinessInsider - 🏆 729. / 51 Read more »
UK spent $500 million on bankrupt satellite operator despite warnings - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Can we at least name it Saty Mac Satellite Face Classic Dom ! Good to see Chris Grayling isn't involved this time. This is what an 80 seat majority brings Hello there! Do you want to learn Spanish/English while reading inspirational quotes and phrases? Follow us and find the best tools for self-empowerment! empowerment inspiration MotivationalQuotes
Source: BusinessInsider - 🏆 729. / 51 Read more »
Bbot used this pitch deck to raise $3 million for its ordering service - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »