The Music Industry Has an Advertising Problem

  • 📰 RollingStone
  • ⏱ Reading Time:
  • 33 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 17%
  • Publisher: 51%

United States News News

United States United States Latest News,United States United States Headlines

Numbers suggest that alarm bells are starting to ring for Universal, Sony and Warner over ad revenue — especially in “mature” streaming markets. Will they take action?

, combined with in-the-works licensing deals with TikTok, may improve this situation.

The key factor testing the labels’ patience here is audio streaming advertising’s pitiful contribution, percentage-wise, in those mature streaming markets. Again, let’s look at Sweden: last year, according to local Over in Norway, another mature streaming market, there’s even stronger evidence of a problem. In 2019, according to

: “The ad-funded part of the music ecosystem — that’s on-demand, ad-funded — as I’ve said before, is not something that is particularly sustainable in the long-term.” The latest stats from Scandinavia suggest he was on to something.with audio advertising: According to IFPI data, record labels themselves spent

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

What year is this from?

I'm broke. Dont care.

The music industry always has some huge problem. Maybe the industry is the problem?

It has a producer problem that is causing a consumer purge. One size does not fit all!!!

The whole internet has an advertising problem. I am sick of intrusive ads and having to submit my email address just to get a simple recipe. Pop-up crap all over again.

wearesonaLA kayhanley moceanworker

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 483. in US

United States United States Latest News, United States United States Headlines