, the brands that are continuing to spend on influencer-marketing campaigns want to know they are getting results.
Business Insider spoke with influencer-marketing experts, brands, agents, and managers on the metrics brands are paying attention to as a way to track the success of a sponsorship on Instagram.Instagram influencers should be listening closely to what their followers are saying, the industry experts said.
Asano said brands were now looking at comments as a part of engagement, and if a majority of the comments are in a different language, they might assume the influencer bought them. Brands also track if followers are mentioning the company within the comments or have any intent on purchasing the product mentioned, he added., said she shared the direct feedback that she gets from her followers with the brands she works with to show the level of engagement she gets.
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