Sponsored Content: Finance is becoming data-driven and strategic – Here’s what CFOs need to know

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South African CFOs and senior finance professionals recognise that the world is changing, with a perfect storm of technological and social forces changing the rules of business in this digital era.

COVID-19 adds more complexity to the mix, putting companies under financial pressure and simultaneously serving as an accelerator for digital transformation.

Building a culture of automation can increase your productivity thanks to fewer manual processes, fewer errors and faster processing times. Automation encourages quicker enterprise-wide decision-making while improving regulatory compliance and ensuring accurate financial statements.Finance decision-makers are seeing their role transforming from number cruncher to business strategist.

It is your opportunity to take the lead in digital transformation, redefining the finance function to play a more significant role in data governance, data flow, cybersecurity and other business priorities., the youth constitute almost a third of the population in South Africa. With millennials taking up more senior roles in enterprises and more members of Generation Z moving into the workforce, new technology priorities are starting to emerge.

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