It's Time for the Sex Toy Industry to Reckon With Its Racism

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Meet some of the Black female entrepreneurs trying to make pleasure equitable.

Yet one of the companies that released a similar statement, Pipedream Products, still has a male masturbation sleeve for sale on Amazon that uses racist language: The packaging reads “Flip a Sista Over” and “Jizzle in My Nizzle for Shizzle.” HartPipedream’s hypocrisy on social media, and after seeing her post, an executive for Pipedream reached out to her.

For Tamara P. Bell, founder of the Home Party Plan Association, an organization that helps home party companies select sex toys directly from the manufacturers, the strides forward are welcome, though a long time coming. She recalls seeing more products directed to the Black community at sex toy trade shows about a decade ago, but “they were doing it in a very derogatory way, [featuring outdated stereotypes], and so I had to call a couple of manufacturers out.

While hiring more Black people, specifically in decision-making roles, will help create noticeable change in the industry, it’s become clear that simply being a Black female sex toy entrepreneur is helping pave the path forward and make room for others. For instance, Burruss says that almost 90 percent of her company’s consultants are Black and the majority of her customers are too.

“Being open as a Black business is a form of activism,” Joiner says. “You’ve got to be out there protesting, but my protest is also a pleasure activism and making sure that my business, a Black business, stays open, stays available to the community.” For more stories like this, including celebrity news, beauty and fashion advice, savvy political commentary, and fascinating features, sign up for the

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