August 04, 2020 - 11:33 BST Leanne Bayley Skincare expert - and HELLO! superfan - Caroline Hirons has launched Beauty Backed - a fundraising campaign to provide financial aid and support to beauty businesses that are struggling during the coronavirus pandemic.
DONATE FOR BEAUTY BACKED VIA GOFUNDME In an emotional video on IGTV, Caroline Hirons shared the story of how the initiative started:"I texted my business partner Alex and said 'Al, we have to do something for these people that aren't earning any money. I have friends who are going bust, I have friends that have lost businesses, we have to do something.
View this post on Instagram A post shared by CAROLINE HIRONS on Aug 3, 2020 at 9:29am PDTSIGN THE CHANGE.ORG PETITION She visibly got upset when she read out various letters from people who work in the beauty industry who have been financially impacted by the lockdown, and are still struggling.
So how can you help? Visit the Beauty Backed Go Fund Me page to donate - 100% of your donations will be dispersed via the Hair and Beauty Charity who in turn donate to the individuals and businesses who apply for help to stay afloat whilst the restrictions are still in place.