She quickly messaged fans telling them they could order water directly from Hint, then launched an aggressive media campaign with Facebook and Instagram ads, Google search, TV buys, and email promotions to drive sales online. According to Goldin, shoppers began flocking to the site to enjoy exclusives, like sampling the complete collection of flavors and beta testing new products.
, Walmart, and its subsidiary Sam's Club. It was made in the US in a fully automated process with no risk of shipments getting held up in customs or human contamination shutting down the plants, Goldin said. "For anything overseas we would want to set up local operations with local plants, local staff, and local fruit, as we need to produce as close to distribution points as possible to minimize our costs and carbon footprint," Goldin said.
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