PARIS: French soccer champion Paris Saint Germain has signed a multi-year sponsorship deal with Chinese consumer electronics and home appliances company Hisense, the companies said on Monday.
The deal comes as Europe's top soccer clubs all look to increase their foothold in the lucrative Chinese market."We are proud to be working with such a leading global brand from Asia Pacific. This is a meaningful partnership for the club, demonstrating our growing commitment to the region," said Sébastien Wasels, Asia Pacific managing director for PSG.
United States United States Latest News, United States United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Chinese tech companies under siegeBEIJING - Huawei's troubles around the world may be far from over, but another two Chinese tech companies have temporarily supplanted the Chinese telecom equipment maker as hot targets in an intensifying rivalry between the world's two biggest powers.. Read more at straitstimes.com.
Source: The Straits Times - 🏆 8. / 63 Read more »