Pre- and post-pandemic truths: how to do business with SA’s youth

  • 📰 SundayTimesZA
  • ⏱ Reading Time:
  • 54 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 25%
  • Publisher: 51%

United States News News

Join the Sunday Times Gen Next online discussion on August 13 at 10am

Join a discussion around how brands should do business with SA's youth pre- and post-Covid-19.For SA to be best equipped for managing an uncertain future, we need to look towards our youth and do what we can to upskill them, help build their resilience and drive our economy forward. They are the most able to adapt to change. Unlike the older generations, younger people still have plastic neural pathways free from hard-wired beliefs about what life should look like.

If brands want to stay on track, they need to be informed about how young people perceived the world in a pre-Covid era, and how they’ll influence the direction we take in a post-pandemic future. The Sunday Times Gen Next survey has been running for the past 16 years. It’s a barometer of what our youth find aspirational and on-trend. The survey continues to provide insights on how the youth perceive brands. Events in SA since 2004 are going to be a reminder of how young people approached consumerism in a pre-pandemic era. The 2020 research concluded before the lockdown is the most recent snapshot of a burgeoning consumer segment.

Brands that are expecting everything to stay the same might be in for a rude awakening, unless they start engaging the youth. Knowing how to do business with them is what’s going to see brands succeed and maintain longevity.digital series to hear from previous Sunday Times Gen Next coolest brand winners on how they’ve remained relevant to the youth and plan to create brand longevity in a post-pandemic world.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 47. in US

United States United States Latest News, United States United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Pre- and post-pandemic truths: how to do business with SA’s youthJoin the Sunday Times Gen Next online discussion on August 13 at 10am
Source: SundayTimesZA - 🏆 47. / 51 Read more »

Pre- and post-pandemic truths: how to do business with SA’s youthJoin the Sunday Times Gen Next digital series on August 13 at 10am to hear from previous Sunday Times Gen Next coolest brand winners on how they’ve remained relevant to the youth and plan to create brand longevity in a post-pandemic world.
Source: TimesLIVE - 🏆 28. / 59 Read more »

The property market starts returning to pre-lockdown levels | CitypressOnline property listing portals saw a decline in activity at the start of the lockdown, but it has been increasing steadily, almost back to pre-lockdown levels.
Source: City_Press - 🏆 7. / 72 Read more »