NBCUniversal's streaming service, Peacock, launched last month with an ad-supported free version and two Premium paid-subscription tiers.
Peacock Premium subscribers get access to all of the service's movies and TV shows, either through an ad-supported tier for $4.99 per month or an ad-free "Premium Plus" tier for $9.99 per month. Reelgood data suggest that may be the case. It estimated that 89.5% of streaming usage on Peacock is through its free version while the remaining 10.5% is through Premium, based on activity by Reelgood's 2 million users in the US.
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