Customer service startup SupportLogic raises $12 million funding round - Business Insider

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Customer service startup SupportLogic just raised $12 million in a funding round backed by Sorenson Ventures

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Founded in 2016, SupportLogic promises clients the "world's first intelligent support platform," using AI and natural language processing to extract data from customer queries. This can reduce churn, prevent complaint escalations, and help companies better understand customers' needs, SupportLogic claims.

SupportLogic says it has helped clients reduce operational costs by 35%, reduce escalations by up to 40%, and sped up the rate of customer queries being resolved by 25%. Ken Elefant, managing partner at Sorenson, which led the round, said that the rise of subscription services means "churn and customer retention is a top priority for organizations."

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